Eisenman Associates Graphic & Website Design

IR Alert article “Is Your Online Annual Report Up to Snuff? New 2009 Online Annual Report (OAR) Report Highlights Trends, Best Practices for IROs” features “The 2009 Online Annual Report (OAR) Report” by Nina Eisenman & Elaine Palmer.

From the article…

This was a pivotal year for online annual reports.

Gone are the days of thick annual reports chock full of photos and traditional, typeset financial sections. Producing, printing and mailing hard-copy annual reports is expensive and time consuming. In an effort to manage costs and meet accelerated filing deadlines, companies have scaled back their printed annual reports to a point where the majority of 2007 and 2008 annual reports were slim 10-K wraps. A confluence of factors including cost saving initiatives, compressed filing deadlines and a general trend towards ubiquitous Internet use has fueled a move from hard copy to online distribution of annual reports. The final game changer, however, was the SEC’s Notice and Access.

Launched July 1, 2009, IR Alert provides the Investor Relations industry with a daily feed of news, opinion, analysis and marketing messages. This web-based service is delivered to IR practitioners at no charge and serves as a interactive advertising medium for service providers within the industry. The mission of the IR Alert editorial team is to bring together the best minds, practices and tools in IR.

IR Magazine featured “The Online Annual Report (OAR) Report” published by Eisenman Associates and written by NIna Eisenman and Elaine Palmer on its Website. The IR Magazine article, “Grading the Fortune 1000’s online annual reports” says “Eisenman, CEO of Eisenman Associates, a Manhattan-based graphic and interactive design agency, teamed up with Elaine Palmer, PepsiCo’s retired head of corp comms, to resurrect her OAR report after a long hiatus. The new report examines the online annuals of the whole Fortune 1000 list of US companies.” “Some of her own clients are naturally early adopters. Land O’ Lakes’ latest online annual had a CEO video along with videos about the company’s different businesses. Curtiss-Wright posted excerpts of recruitment videos to support the narrative section of its annual. For Maidenform, which prints a scaled back 10K wrap, Eisenman produces an award-winning online annual with lots of extra information. AFC Enterprises, the parent of Popeyes restaurants, uses its TV ads to emphasize its annual report messages. ”

The Online Annual Report (OAR) Report provides an overview of the history, evolution and possible future of Online Annual Reports. It establishes best-practices guidelines based on a comprehensive survey of the Fortune 1000 companies’ Online Annual Reports.