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Blog
By Garnet Roach for IR Magazine New twists bringing innovation to the world of corporate reporting Corporate reporting might not seem like the most innovative subject. After all, regulators want their filings, while investors and analysts are just looking for the numbers, right? Wrong. As documents have moved online, a wave of new corporate reporting […]
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Most publicly traded companies have made the move from a traditional annual report to a 10-K wrap. According to the National Investor Relations Institute (NIRI)’s latest Annual Report Survey the median annual report narrative page length is between four to six pages. Is it possible for a company to capture an audience’s attention and tell […]
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Public companies invest substantial amounts of time, energy, money, and other resources in carefully crafting their corporate brand, messaging and stakeholder communications. Whether it’s through a corporate website, a sustainability micro-site, an employee intranet or an online annual report, companies are trying to communicate with, and influence, their target audiences. A trend is developing in […]
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A big “thank you” to our advising SEO expert Nick Chasinov, Founder and CEO of Teknicks for the following SEO tips! 1) CONDUCT KEYWORD RESEARCH Know what keywords and phrases to use throughout your video optimization by conducting keyword research Google uses the content (Video Title, Video Description, Video Filename) to understand what the video […]
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When a company is preparing for its IPO a key responsibility of the investor relations officer is to find investors for the company. Taking an “any investor” approach to investor relations may drive initial volume for an IPO, but an IRO must take a longer view. The IRO should be targeting an investor base that […]
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In December 2013, the International Integrated Reporting Council (IIRC) announced the release of its International Integrated Reporting Framework (the Framework). Integrated reporting, as presented in the Framework, has the potential to change the way public companies approach their corporate reporting. And, although brand new, the high-caliber of the IIRC’s Pilot Programme members that aided in […]
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Nina Eisenman An investor day provides public companies with an opportunity to efficiently communicate important and meaningful information to shareholders and analysts in a setting of the company’s choosing. An investor day can serve to articulate company goals and vision and to provide greater insight into the company’s strategic advantages and the areas in […]
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How Mutual Fund Companies are Driving Efficiencies and Effectiveness with Salesforce By Nina Eisenman, President Eisenman Associates In November, I had the pleasure of attending Dreamforce, Salesforce.com’s annual event for business leaders who want to connect better with customers and prospects. While there, I met Mark Manganao, Director of Sales and Marketing Technology at Hartford […]
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This webinar archive features Nina Eisenman, President of Eisenman Associates and Jonathan Labrey, Communications Director at the International Integrated Reporting (IIRC) discussing the IIRC’s new International Integrated Reporting Framework. On December 9th the IIRC released its International Integrated Reporting Framework, guidelines for companies considering adopting an integrated reporting approach to their financial reporting. The Framework […]
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Tomorrow’s official release of the International Integrated Reporting Framework “marks an important milestone in the market-led evolution of corporate reporting” according to the International Integrated Reporting Council (IIRC), a global coalition of regulators, investors, companies, standard setters, the accounting profession and Non-government Organizations (NGOs). Over 100 global companies including The Coca-Cola Company, The Clorox Company, […]
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