IR Magazine featured “The Online Annual Report (OAR) Report” published by Eisenman Associates and written by NIna Eisenman and Elaine Palmer on its Website. The IR Magazine article, “Grading the Fortune 1000’s online annual reports” says “Eisenman, CEO of Eisenman Associates, a Manhattan-based graphic and interactive design agency, teamed up with Elaine Palmer, PepsiCo’s retired head of corp comms, to resurrect her OAR report after a long hiatus. The new report examines the online annuals of the whole Fortune 1000 list of US companies.” “Some of her own clients are naturally early adopters. Land O’ Lakes’ latest online annual had a CEO video along with videos about the company’s different businesses. Curtiss-Wright posted excerpts of recruitment videos to support the narrative section of its annual. For Maidenform, which prints a scaled back 10K wrap, Eisenman produces an award-winning online annual with lots of extra information. AFC Enterprises, the parent of Popeyes restaurants, uses its TV ads to emphasize its annual report messages.”

The Online Annual Report (OAR) Report provides an overview of the history, evolution and possible future of Online Annual Reports. It establishes best-practices guidelines based on a comprehensive survey of the Fortune 1000 companies’ Online Annual Reports.