Seven Tips for Your Sustainability Report — by Elaine Palmer

Note about the author: Eisenman Associates asked Elaine Palmer, retired Director of External Affairs for PepsiCo, to provide some tips for preparing a sustainability report. Elaine wrote and managed PepsiCo’s first sustainability reports and was instrumental in helping the company to be named to the Dow Jones Sustainability World and North America Indexes.

Seven Tips for Your Sustainability Report

June is the month of weddings – and Sustainability Reports. Either you have just started, finished or are in the midst of your report. Wherever you are, here are seven tips that will improve your relationship with your audience and your company.

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10 Tips for Getting More Out of Your Investment Firm’s Websites

A key strategy for retaining current clients and adding new assets in this competitive market is more frequent and focused client communication, combined with superior product distribution. There are so many ‘look alike’ financial services products that the spoils often go to the firm with the best ‘distribution’, not the best product. One of the most powerful, cost effective tools for keeping communication relevant and differentiating a firm and it’s products — the website — is often underutilized.

Here are ten tips to help you build an effective online strategy. Incorporate two or three items into your plan each quarter and you’ll end the year with an online strategy that puts your firm and fund websites to work for you.

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