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Innovus Capital Unveils New Corporate Identity
16 Dec 2014 /
By Nina Eisenman /
New York, NY – (December 16, 2014) – Eisenman Associates, a leading graphic design firm specializing in marketing and communications for investment firms and public companies is pleased to announce the launch of Innovus Capital’s new corporate identity. Innovus Capital, a Greenwich, Connecticut-based investment firm, retained Eisenman to develop a new logo and marketing materials that better reflected the firm’s investment objectives, process and philosophy.
The new Innovus Capital logo incorporates a design motif based on a mathematical derivative chart that invokes a sense of process and methodology with a quantitative underpinning, and also implies dynamism and innovation. Commenting on the rebranding, Jeffrey Messina, Managing Member at Innovus Capital explains, “we at Innovus believe that investing is tied to the concept that stocks are second derivative instruments that price in rates of change and what is going to happen in the future, not necessarily what has happened in the past – we wanted the new logo to capture the essence of that.”
About Innovus Capital
Innovus Capital is a Greenwich, CT based long/short equity fund with an investment objective of generating sustainable and uncorrelated absolute returns with minimal volatility for its investors. The Firm seeks to achieve this objective by applying a fundamentals-based investment process in conjunction with active capital allocation and risk management.
About Eisenman Associates
Eisenman Associates transforms public companies’ and investment firms’ complex business initiatives and investment theses into clear, compelling communications and marketing campaigns that inspire influence and engage investors and stakeholders.
For more information contact Nina Eisenman, President, Eisenman Associates 212-941-0550.
